About the event

The marketing market in modern conditions is characterized by high dynamism: new tools and methods appear quickly, and after a short time they become obsolete, giving way to a new solution.
The training will cover in detail the methods that will be relevant in 2026 to attract customers and increase sales on the Internet and social networks. The event will examine current trends, the most effective combinations and approaches, and also develop practical skills that will be useful at any venue.
Particular attention is paid to the VKontakte platform as one of the leading and accessible platforms that will continue to shape trends in the coming years. Also during the event, topics such as neural networks, personal brand, the use of Max and other modern technologies will be discussed.

Training program:

1. Main trends in Internet marketing in 2026
● Personal brand, trust and a new era of relationships with clients and audiences
● Working with bloggers
● Channels, mailings, chats and Max
● Advertising platforms: VK, Yandex, Avito, etc.
● Advanced channel – SEO optimization is back
● Neural networks in marketing
● Partnerships and audience exchange
2. Creating content for social networks
● Changes in trends and algorithms
● Content strategy and what it includes
● Visual component and design
● Content matrix, rubricator, content plan, where to get ideas
● Structure and example scripts for videos
3. Advertising and promotion
● Offers and USPs: examples and compilation algorithms
● Sales funnel, attention funnel and advertising funnel: basic metrics in online advertising
● Lead magnets: types, examples and compilation algorithms. How to evaluate effectiveness.
● Target VK.
● Basic links in advertising that work in 2026
4. Answers to questions, analysis of communities and advertising campaigns